Moons Toy Store is now a Breyer Rosette stockist, having opened a dedicated area featuring all the key lines from the brand.
A team from DKL Marketing visited Moons to build and merchandise the display using a dedicated planogram with point of sale.
To highlight the launch, a purpose built window display was installed including a dedicated promotion.
During the summer, Moons will be running competitions and fun days, all supported by DKL’s social media campaigns to help create consumer awareness.
“We are delighted to work with Moons, a well-respected toy store, to create such a wonderful Breyer display," said Farel Williams, marketing and social media assistant at DKL.
"I’m looking forward to working with other retailers who have already signed up and new ones coming on board.”