Mookie to rebrand Tailball

Firm signs up marketing agency Milton Bayer to rebrand and repackage the product range.
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The agency won a three-way pitch to work with the outdoor toy company and Mookie was so impressed by the Milton Bayer’s creative treatment of the Tailball pitch, it has additionally invited the agency to deliver concepts to redesign its Flitwick showroom and possibly help market its new Smart Trike scooters and trikes.

Adrian Balkham, senior account manager at Milton Bayer commented: "We're really excited to have won the pitch and be given the opportunity to inspire Mookie to the potential of microsites, viral campaigns and merchandising solutions to promote not just Tailball but also its other ranges.

“Our youth marketing experience working on brands like Topps, Disney and Connexions undoubtedly strengthened our credentials and we’re pleased to be working with Mookie on not just tactical campaigns but potentially on strategy too.

"The studio has started working on the rebrand with a view to rolling out the new repackaging next summer.”



Mookie takes on Gosh! range

Mookie has signed an exclusive sales and marketing deal with licensed plush specialist Gosh, which will see it taking on distribution of its entire range, including new items based on Dreamworks' potential summer film hit, Over the Hedge.

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