The deal grants Mookie toy licensing rights for The Jungle Book in the UK, Republic of Ireland and the Channel Islands.
Under the agreement, Mookie will sell Jungle Book products including bicycles, tri-scooters, tricycles, balance bikes, sit 'n' rides, play balls, outdoor activity centres, slides and more.
Tapaas Chakravarti chairman & CEO of DQE Group said: “This agreement will open up a number of new verticals for maximising our profits from The Jungle Book as we continue to expand licensing and distribution opportunities.
"With the expertise Mookie has in toy manufacturing we believe that we have associated with the right partner for manufacture of toys of this classic property. The deal has great strategic significance as this validates DQE’s constant pursuit to reach audiences and markets”
Guy Orr, director Mookie Toys commented:"We are very excited to be partnering with CPLG and DQ Entertainment Ltd on Jungle Book. Everyone is familiar with Rudyard Kipling’s classic story and here at Mookie we looking forward to creating innovative and fun products inspired by this new series".
Vickie O’Malley, MD CPLG UK added: “Mookie’s PD team have developed some wonderful concepts for outdoor, wheeled toys and playballs which are a perfect fit to reflect for Jungle’s Book sense of adventure and excitement. We’re absolutely delighted to have them on board.
DQE’s Jungle Book UK merchandising is represented in the UK by CPLG.