Mookie signs The Jungle Book

DQE has entered into an exclusive licensing agreement for the 3D animated series with Mookie Toys.
Author:
Publish date:
Social count:
0
1819_mypictr_300x300(2).jpg

The deal grants Mookie toy licensing rights for The Jungle Book in the UK, Republic of Ireland and the Channel Islands.

Under the agreement, Mookie will sell Jungle Book products including bicycles, tri-scooters, tricycles, balance bikes, sit 'n' rides, play balls, outdoor activity centres, slides and more.

Tapaas Chakravarti chairman & CEO of DQE Group said: “This agreement will open up a number of new verticals for maximising our profits from The Jungle Book as we continue to expand licensing and distribution opportunities.

"With the expertise Mookie has in toy manufacturing we believe that we have associated with the right partner for manufacture of toys of this classic property. The deal has great strategic significance as this validates DQE’s constant pursuit to reach audiences and markets”

Guy Orr, director Mookie Toys commented:"We are very excited to be partnering with CPLG and DQ Entertainment Ltd on Jungle Book. Everyone is familiar with Rudyard Kipling’s classic story and here at Mookie we looking forward to creating innovative and fun products inspired by this new series".

Vickie O’Malley, MD CPLG UK added: “Mookie’s PD team have developed some wonderful concepts for outdoor, wheeled toys and playballs which are a perfect fit to reflect for Jungle’s Book sense of adventure and excitement. We’re absolutely delighted to have them on board.

DQE’s Jungle Book UK merchandising is represented in the UK by CPLG.

Related

5_Pocoyo.jpg

Mookie takes on Gosh! range

Mookie has signed an exclusive sales and marketing deal with licensed plush specialist Gosh, which will see it taking on distribution of its entire range, including new items based on Dreamworks' potential summer film hit, Over the Hedge.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.