Mookie signs as master toy for The Hive

The firm upgrades its existing plush deal to start making a variety of toys in multiple territories.
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Mookie has extended its licence for the CGI animated pre-school show The Hive.

Mookie will now supply a "variety" of toys to the UK and Ireland, Australia and New Zealand and South Africa, with the first lines expected to hit retail in spring/summer 2012.

The Hive follows the fortunes of the Bee family, exploring topics like team work, the environment and being part of a diverse community.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.