The campaign will see Mookie launch a bid for Tailball to be considered as a potential Olympic sport for 2012, and will involve TV advertising, online, social media and PR.
The primary purpose of the campaign is to encourage people to get active during spring and summer 2010 and beyond.
Guy Orr, head of product development at Mookie, comments: “The idea of launching a bid for Tailball to become an Olympic Sport was suggested to us by a few customers, who are fans of the original Tailball products, and we thought it was a really fun idea, particularly as we launch our new and improved range.
“We are realistic – we know that there is no real possibility of Tailball becoming an Olympic sport, but if it catches people’s imagination and gets people outdoors and playing, then the campaign has done its job.
"New ‘rules’ for Tailball are being created, so it can be considered as a real ‘sport’, and we’ll also be on the search for ambassadors for our campaign and members of a Tailball team.
“The Back the Bid campaign will use a full range of marketing tools including social media such as facebook and Twitter, online videos, PR and events. Most importantly, we want people to get active this summer.”
The range includes six products – Tailball Light, Tailball Extreme, Tailball Back Pack Attack, Dart Attack, Tailball Flyer and Tailball Rocket.
Guy Orr continued: “Although this campaign is fun, there is a serious message behind it. Tailball has been designed to be more than just a toy – its unique streamer slows and stablises the flight of the Tailball to make rallies, striking and catching easier."
The new Tailball games will be available to buy from most major retailers nationwide from March 2010.