Mookie makes Olympic bid

Firm is set to launch a major advertising and marketing campaign to support its new and improved Tailball range.
Publish date:
Social count:

The campaign will see Mookie launch a bid for Tailball to be considered as a potential Olympic sport for 2012, and will involve TV advertising, online, social media and PR.

The primary purpose of the campaign is to encourage people to get active during spring and summer 2010 and beyond.

Guy Orr, head of product development at Mookie, comments: “The idea of launching a bid for Tailball to become an Olympic Sport was suggested to us by a few customers, who are fans of the original Tailball products, and we thought it was a really fun idea, particularly as we launch our new and improved range.

“We are realistic – we know that there is no real possibility of Tailball becoming an Olympic sport, but if it catches people’s imagination and gets people outdoors and playing, then the campaign has done its job.

"New ‘rules’ for Tailball are being created, so it can be considered as a real ‘sport’, and we’ll also be on the search for ambassadors for our campaign and members of a Tailball team.

“The Back the Bid campaign will use a full range of marketing tools including social media such as facebook and Twitter, online videos, PR and events. Most importantly, we want people to get active this summer.”

The range includes six products – Tailball Light, Tailball Extreme, Tailball Back Pack Attack, Dart Attack, Tailball Flyer and Tailball Rocket.

Guy Orr continued: “Although this campaign is fun, there is a serious message behind it. Tailball has been designed to be more than just a toy – its unique streamer slows and stablises the flight of the Tailball to make rallies, striking and catching easier."

The new Tailball games will be available to buy from most major retailers nationwide from March 2010.



Mookie takes on Gosh! range

Mookie has signed an exclusive sales and marketing deal with licensed plush specialist Gosh, which will see it taking on distribution of its entire range, including new items based on Dreamworks' potential summer film hit, Over the Hedge.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.