Mookie grabs Ecoiffier

Mookie Toys has acquired the distribution rights for French firm Ecoiffier.
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The move will give Mookie a firmer foothold in the outdoor market and includes brands such as Airbrick, Mecanique, Bubble Cook, Nursery and Urgence Medicale.

“Ecoiffier was my first agency when I started the business 20 years ago,” said Mookie Orr, eponymous MD of Mookie Toys.

“The Ecoiffier products are the perfect fit to our existing outdoor spring, summer range. This will be the first of many new product launches from the Ecoiffier Group and we have an exciting and challenging year ahead.”

Ecoiffier MD, Bruno Dipaulo, added: “We all have major strengths in our own specialised fields and by joining forces with Mookies Toys we know this will be an exciting year of growth and expansion.”



Mookie takes on Gosh! range

Mookie has signed an exclusive sales and marketing deal with licensed plush specialist Gosh, which will see it taking on distribution of its entire range, including new items based on Dreamworks' potential summer film hit, Over the Hedge.

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