Model indie goes online

One of the UK's largest indie model retailers has launched a new online store.
Publish date:
Social count:

Wonderland Models’ new site,
will allow customers to browse and purchase thousands of products online, ranging from Hornby Trains, Scalexric sets and Meccano models to dolls houses, diecast models, radio control cars, helicopters and planes and plastic and wooden model kits.

Created by internet marketing specialist, Occupancy Marketing, a comprehensive and tailored-made online marketing strategy will focus on increasing online visibility, attracting new customers and generating sales from the new online store.

Working with Wonderland Models’ web developer, Mercurytide, Occupancy Marketing’s structured online marketing programme will focus on key areas including, organic search engine optimisation, website analytics and utilising online services such as Google Shopping, to maximise the new online stores’ web presence. Preparation of the website for the busy Christmas period to drive sales through e-commerce shopping, will also be a core objective.

Iain Reid, Director of Wonderland Models commented: “It was essential that the new site remained true to the company’s reputation of quality, heritage and value for money. Developing was the natural progression in growing our business, and it is extremely reassuring to know that, thanks to Occupancy Marketing, our new site will be easily found and accessible to new and existing customers”.


5_Screen shot 2012-11-05 at 15.58.31.jpg

MYSTERY SHOPPER: Online indie special

Previously, Mystery Shopper went online to evaluate the websites of the UK?s biggest toy retailers. This time, our mystery punter is taking a tour of the web?s independent online toy shops, in search of a role play toy for a boy aged three. Our budget is just £15, including delivery.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.