Mixed bag for kids' mag market

Fi Fi and Doctor Who see good rises, but other mags dip.
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The key players in the children's magazine market experienced mixed fortunes in the latest round of ABC figures for the period January to June 2007.

While in most cases, figures were still healthy, there were some slight declines for certain character-based titles.

Fi Fi Magazine from BBC Worldwide was a big winner, with the ABC increasing to 36,715 for the new period from 32,388 in July to December 2006. Unsurprisingly, BBC also scored a big hit with Doctor Who Adventures Magazine, which rose from 107,557 (Jul-Dec 06) to 155,030.

Meanwhile, BBC's new Charlie & Lola title got off to a good start with an ABC of 67,984 and The Teletubbies boosted its figure to 55,120 (from 48,073).

Egmont boy's title Toxic dipped slightly to 48,006, while its Barbie magazine reported an ABC of 58,020 and Disney Princess stood at 69,021.

Meanwhile, The Redan Company's Fun to Learn Favourites (67,310) and Fun to Learn Friends (75,166) continued to perform well.

Figures for key publications are:

BBC Worldwide

Doctor Who Adventures Magazine 155,030
Disney Witch Magazine 50,798
Girl Talk 86,265
Bob the Builder 68,041
Cbeebies Weekly 69,834
Charlie & Lola 67,984
Fi Fi Magazine 36,715
Fimbles Magazine 33,699
Me Too 38,563
Teletubbies 55,120
Toybox 92,400

Egmont Magazines

Toxic 48,006
Barbie 58,020
Disney's Princess 69,021
Go Girl 51,028
Egmont Disney Group 216,061
Egmont Girls Group 209,261
Daisy 31,192
Egmont Thomas Group 115,341
Noddy Magazine 32,074
Power Rangers 52,021

The Redan Company

Fun to Learn Favourites 67,310
Fun to Learn Friends 75,166

GE Magazines

Dora the Explorer 56,349

Titan Publishing

SpongeBob Squarepants 39,335



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