MinoMonsters eyes toy market

Kids' app game brand also wants to expand into TV, films, books, trading cards and more.
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MinoMonsters has its sights firmly set on the toy market, following rapid growth in apps.

The app game now has 2.5 million downloads, having added one million players since the end of September, with revenue "in the millions".

MinoMonsters founder Josh Buckley says the company's focus now is to 'move quickly into licensing and merchandising', including toys, books, trading cards and apparel, as well as TV and film.

MinoMonsters has also raised $2 million in funding.

Read the full story on Licensing.biz.

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