MiniMonos seeks UK partners as site membership soars

Ethical virtual world eyes move into licensing as it makes BLE debut next month.
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MiniMonos has become one of the biggest online communities for British children, notching up its millionth member this summer, and is now considering its options in the licensing space to expand the brand further.

The site was recently selected for BBC Worldwide Labs, the business mentoring programme looking to support the most dynamic emerging digital media companies in the UK.

MiniMonos will be making its debut at Brand Licensing Europe next month at London's Olympia, with the aim being to attract interest within the sector.

Visitors will get the chance to check out the site experience, sample latest games, collectables and ethical brand merchandise. They will also learn about upcoming product launches and in-world activity, such as 'EcoMonkey' projects. These are real-life tasks which kids have completed at home, school or in their community to help the environment.

MiniMonos already boasts prepaid gift cards in the UK, New Zealand and Australia, in conjunction with Incomm. The new cards are made from FSC card instead of traditional Styrene material, meaning they can be recycled after use.

"We're delighted to be attending BLE this year following the fantastic response of British kids to MiniMonos," said CEO and founder, Melissa Clark-Reynolds. "We want to take this opportunity to find people we can work with who aren't just in the business of selling disposable plastic toys, but products which are built to last for generations of play - achieving shared goals to support environmental causes close to the hearts our of UK fans."

MiniMonos is also a member of Buy1Give1, a donation initiative that means every time a gold membership is purchased on the website, a child in India gets a clean water supply. Via purchase of virtual goods inside the game, British children have also supported good causes such as adopting orangutans and protecting wild tigers.

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