PxPixel
Minifigures.com enjoys success with political figures line - ToyNews

Minifigures.com enjoys success with political figures line

Ed Miliband figure has proved the most popular so far.
Author:
Publish date:

Minifigures.com has seens it line of political minifigures take off.

The figures were originally created to fuel brand awareness, but have since proved to be extremely popular with consumers.

“The political figures were really only ever created to generate some PR and brand awareness, we’d only planned to produce a short run of each because we realise the figures only have a short shelf life," said Danny Lezer, business development manager at Minifigures.com.

”What a mistake that was, we’ve been playing catch up ever since, they’ve now started to top all of our previous records, such as fastest selling and most viewed.

“When we collated all of the data for the Minifigures so far, we started to realise real world trends within the data, for example the Nigel Farage figure isn’t our most popular, but he is the most talked about, much in the same way as the real Farage is presented by real world press."

Check out Minifgures.com's own predictations for today's election, based on sales of the minifigures, below:

Image placeholder title

Related

5_David Allan.jpg

Initial Success

In 2010 DKL increased its business by 25 per cent year on year over 2009, a figure made even better by the fact it was across most of the firm?s ranges. It?s ahead so far this year too and, as Samantha Loveday finds out, there?s much more to come...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.