Mind Candy renews Toys R Us deal

Moshi merchandise to be featured on special wall display at the front of all UK stores.
Publish date:
5_Moshi instore.jpg

Mind Candy has renewed its partnership with Toys R Us for a second year.

The deal will see Moshi Monsters merchandise featuring in a 12' wall display at the front of all Toys R Us UK stores.

"Toys R Us are very excited about the on-going strength of the Moshi Monsters toy range and our partnership with Mind Candy," said Mike Coogan, marketing director for TRU UK. "The collective nature of the brand allows both physical and online play that links perfectly with our core customer.

"With this in mind, Toys R Us have recognised the demand from our customers to make their shopping experience even richer and more engaging with the development, growth and improvement of an ultimate 12' Moshi Monsters feature wall at the front of all Toys R Us UK stores."

Sarah Hodges, head of retail and events at Mind Candy, added: "We're thrilled to continue our partnership with Toys R Us - they are a fantastic fit for our core audience.

"Sell through of Moshi products remains strong and our on-going retail prominence demonstrates the continuing popularity of the Moshi brand. We hope to continue to delight kids with our product ranges throughout 2013."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.