Mind Candy plans the next Moshi Monsters

Michael Action Smith reveals the company has new digital projects in-the-works.
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Mind Candy will look to diversify its portfolio with the addition of new digital IPs.

In an interview with gamesindustry.biz CEO Michael Acton Smith said: “We love Moshi, we think it has massive massive potential but we want to, over time, diversify Mind Candy and this is such an amazing moment to build huge new brands.”

He added: “We've got this incredible infrastructure, all these amazing people, all these relationships with partners, and it makes sense to spin up new properties.”

Read the news on Licensing.biz.



THE BIG INTERVIEW: Michael Acton Smith, CEO, Mind Candy

Michael Acton Smith is the founder of top licensed toy property Moshi Monsters, but he’s not content with just one brand. In this exclusive interview, he explains to Dominic Sacco about choosing tablets over toys, eclipsing Star Wars and the unstoppable growth of his company Mind Candy.

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