The first Moshi Pop-Up store will appear in Whiteleys Shopping Centre, Bayswater (London) in celebration of the new toy range, which launched in January and has strong sales so far.
The new shop also marks the launch of the new Moshi Magazine, which goes on sale in the UK on February 17th.
Visitors can enter the monster world and meet the creatures. Activities during half-term week will include drawing workshops with the staff from Mind Candy, balloons and signings.
Plus, the first 50 children to enter the store will receive a limited edition goodie bag filled with Moshi Monsters product.
Vivid's new range of toys includes talking monsters, soft toys, collectable figures and Backpack Buddies, which will be available at the shop, along with a host of other monster goodies including books, moshi bandz, gift packs, trading cards, Top Trumps, calendars and posters. The Moshi Magazine will also be available at the store.
Michael Acton Smith, Creator and CEO of Moshi Monsters said: “We’re thrilled to be launching the Moshi Pop-Up Store at Whiteleys Shopping Centre.
"It’s not only an exciting extension of the Moshi Monster brand; it’s also a really exciting opportunity for children to experience the fun and excitement of the Moshi world in the real world.”
The shop will be open from 11am on Tuesday February 22nd.