Mind Candy hires Sam Ferguson to take Moshi worldwide

New senior consumer products manager to head up UK and international rollout.
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Moshi Monsters firm Mind Candy has hired Sam Ferguson to take the brand worldwide.

He joins as senior consumer products manager and will head up UK and international roll out for consumer products, and the management of Mind Candy's international licensing agencies.

He has experience at The Beanstalk Group and Global Brands Group. He has looked after brands such as Movie Star Planet, P&G and the 2010 FIFA World Cup.

Ferguson told ToyNews: "A big goal for me was working for a brand owner. So to be part of that decision-making process where we can do something differently to get the product to market, in a way that is right for the brand, is tremendously exciting for me.

"I’ll be looking after the UK and international markets where we have established programmes, so Australia, South Africa, New Zealand, UAE, some areas in Europe, and Spain will be a big focus. 

"This will give [Mind Candy chief business development officer and chief licensing officer] Darran Garnham some breathing space and allow him to work on the real important emerging markets like the US, Canada, Latin America and Asia, based on the Gree launch."

Garnham added: "We’re delighted to have Sam come on board. He brings a wealth of experience to the role and has made a great impact since joining."

The Mind Candy team will be at Brand Licensing Europe 2012. For meetings, email licensing@mindcandy.com.

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Head of licensing Darran Garnham (left) and senior consumer products manager Sam Ferguson (right) reveal how they?re growing the Moshi Monsters brand even further with Poppet.


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