Middle East toy market shows it worth

New figures on the Middle Eastern toy market show it to be worth some £758m.
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The Middle East spends an annual average of Dh1,200 (£165.60) worth of toys and video games per child, bringing to Dh5.5 billion (£758m) the toy market in the region, wherein Dubai alone imported Dh518 million (£71m)worth of toys, baby products and education supplies in 2006.

"During the past decade Dubai expanded its trading activity well beyond its traditional base in Bahrain, Oman, Kuwait, Saudi Arabia, Qatar and Iran," said Monica Schulz Blank, show manager at Epoc Messe Frankfurt, stressing that Dubai has served as a distribution hub for the neighbouring markets.

Epoc Messe, organiser of The Middle East Toy Fair, to be held at the Dubai International Convention and Exhibition Centre on March 31st to April 2nd, claimed the Middle East toy market is double that in Europe and second only to North America.

"Dubai's role as a trading hub combined with the double digit growth rate of the toy industry pegged at 11.8 per cent per annum augurs well for the toy fair," the firm said.

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