The event will be host to leading toy manufacturers and distributors of child and baby products, stationery and educational supplies and is expecting over 5,000 visitors from 100 countries to attend.
By 2010, worldwide toy sales are expected to grow to AED 317 billion, an increase of 14 per cent since 2008 (AED 278 billion) and the UAE ranks seventh in the worldwide list of the top ten toy importing countries, according to Epoc Messe Frankfurt, organizers of the Middle East Toy Fair.
Elisabeth Brehl, managing director of Epoc Messe Frankfurt commented: “According to the latest figures compiled by the Dubai Ports, the toy imports witnessed an increase of seven per cent since 2006, valued at AED 603 million for 2007, out of which approx. 55 per cent (AED 334 million) is re-exported to the neighboring GCC and African countries.”
Brehl added, “The figures and appealing demographics reveal that the market of the Middle East puts a premium on spends related to the children’s upbringing and education. The Middle East Toy Fair is uniquely well-placed to enable international and local exhibitors to reach out to key customers, and help them in achieving their business goals at the fair.”
The show will also play host to the Toy Fair Awards, which recognise the latest products from eight categories. The awards ceremony will be held on March 23rd, at the Sheraton Jumeirah Beach Resort.
Replicating their success at last year’s Middle East Toy Fair, the Toy Industry Association (TIA), will once again showcase its members in Dubai, introducing their latest products and innovations.
Seminars will focus on the African continent. Navad Hassan will speak about The African market and the UAE's rising re-export trade with emerging markets in Africa, and Baba Yunus Muhammad will give a presentation on The need for culturally and socially adaptable toys for the early childhood education system in the Africa.