A set of cuddly toys that can be warmed up in the microwave are ‘the first of their kind’ to hit stores worldwide.
The Socky Dolls range, from Hot Pak creator Intelex Group, includes six different characters and will be aimed at children from eight years old to mid-teens.
Intelex says the toys – which retail from £11.95 – will also appeal to adults who want an alternative hot water bottle.
Each Socky Doll is made from soft cotton fabric, filled with treated millet and scented with lavender. They can be heated up in a microwave in less than two minutes.
The Socky Dolls will be marketed with online and offline advertising, competitions, and activity on Facebook, Twitter and YouTube.
“Socky Dolls are a bit of a departure from our usual range of plush, soft toy products and animal characters,” said Intelex Group founder Philip Gannon.
“We’ve gone for a range of colourful sock fabrics with a craft-led approach, including felt eyes and stitching details. The inspiration was drawn from our observation of the increasing popularity of unique and novel socks available on the market, and the public’s desire to embrace trend-led novelty characters.
“The feedback we’ve had from retailers and consumers in both the US and UK has been overwhelmingly positive and we have already started to pre-sell the products into major retailers. We are hugely excited about the potential of our quirky Socky Dolls to capture the hearts and minds of both children and young adults alike.”
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