Microstars return to TV

Corinthian?s miniature football figures boosted by TV advertising ahead of this year?s World Cup.
Author:
Publish date:
5_Corinthian Microstars 300.jpg

After an enforced absence due to the ban on advertising confectionery to children, MicroStars, which traditionally have been packaged with sweets, will be promoted around the tournament with a new TV campaign to announce the arrival of 40 new WorldStars figures.

The figures are now available in a new format of blind, single figure sachet packs without jelly bean sweets.

The TV marketing starts in April on all the popular boys’ channels, with a theme tune and terrace-style “Football Crazy, Football Mad” tagline chant.

Marketing manager Vicki Elmer said: “Our marketing strategy for MicroStars WorldStars has certainly been given a massive lift this year and we can’t wait to spread some World Cup fever of our own by bringing the brand back to TV.

“We have always worked very closely with the weekly football magazines to promote MicroStars to the dedicated and passionate football fan but we also want to capture the imagination of other children who might not yet know about our figures.

"TV is the most effective way to introduce them to the game play and encourage them to challenge their mates to see who has the best collection.”

The MicroStars WorldStars series includes figures of England stars Ferdinand, Gerrard, Lampard, Terry and Rooney alongside other world class heroes such as Fabregas, Messi, Drogba and Tevez.

The TV campaign gets underway over the Easter weekend and runs at regular bursts until June.

Related

3415_mypictr_300x300.jpg

Inside Argos TV's studios

We took a tour of the new TV studio and sat down with head of broadcast Paul Tremain, and head of Argos TV, Darren Frost, to find out how the channel works.

5_Pocoyo.jpg

Hama hits TV

DKL announces the bead range will feature in a high profile TV campaign over Easter.

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019