Micro Scooters joins American Freshman's 2015 Big Yellow Bass Bus Tour

Micro Scooters will be provided to American Freshman staff, giving them a fun way to move around each event.
Publish date:
Social count:
Micro Scooters.jpg

Brand & Deliver has secured a partnership between Micro Scooters and American Freshman for the scooter firm to support the clothing brand's 2015 Big Yellow Bass Bus Tour of the UK.

Running from now until late October, the tour will take in multiple destinations including Thorpe Park, Jamie Oliver’s Big Feastival, The Cereal Killer Café in Brick Lane and six UK university campuses: Exeter, Nottingham, UWE in Bristol, Birmingham, Lancaster and Leeds.

Micro Scooters will be provided to American Freshman staff, giving them a fun, quick way to move around each event as well as creating a sense of theatre.

The scooters will also be offered as prizes in a ‘Battle of the DJs’ competition to support DJ Yoda in a gig at Thorpe Park, run through social media channels.

A pop-up store will enable visitors to buy the latest American Freshman apparel, while a live DJ draws in the crowds.

The partnership forms part of a wider 12-month campaign promoting scooting as a fun, quick and healthy way for adults to get around.

“American Freshman and Micro Scooters share the same core brand values; they are free-spirited, adventurous and fun," said Rich Barnes, head of partnerships at Brand & Deliver.

"This partnership will add a sense of drama to the tour, while helping promote Micro Scooters to students audiences throughout the UK.”


Bop It embarks on UK tour

The touring experience, created and run by Sense, will challenge shoppers to try the new actions and ‘prove they’ve got the moves’.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.