Mic.o.mic proves a hit for DKL

Sales of the new construction range grow 20 per cent.
Author:
Publish date:
Social count:
0
5_Mic o Mic.jpg

Mic.o.mic is now being stocked by several key toy retailers and national outlets, helping the property grow 20 per cent since the begining of 2011.

The toys are made from abs plastic and use a clip and pin system which helps the models stay strong and durable.

David Allan, sales and marketing Director at DKL, said: "We are thrilled with the success of mic.o.mic so far, this unique concept making truly realistic models is so different to other products that it offers the retailer a better choice for their customer.

"The key to selling this range is product knowledge, good displays and made up models and we at DKL offer all our customers these points."

The performance of mic.o.mic is yet another success for DKL, which grew its revenues by 25 per cent last year.

In an interview with ToyNews in July, Allan said: "We are planning to at least hold a ten per cent increase and more on last year, and this does not include our new ranges."

Related

5_DKL_71pg32.jpg

DKL

Buoyed by a TRA special recognition award this year and the continued success of its Hama Beads creative line, DKL is expecting further growth in 2007 with its Corolle dolls, Viking plastic toys and Wonderworld wood ranges. Ronnie Dungan speaks to MD Kai Hawaleschka about its steady progress?

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.