Mic.o.mic proves a hit for DKL

Sales of the new construction range grow 20 per cent.
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Mic.o.mic is now being stocked by several key toy retailers and national outlets, helping the property grow 20 per cent since the begining of 2011.

The toys are made from abs plastic and use a clip and pin system which helps the models stay strong and durable.

David Allan, sales and marketing Director at DKL, said: "We are thrilled with the success of mic.o.mic so far, this unique concept making truly realistic models is so different to other products that it offers the retailer a better choice for their customer.

"The key to selling this range is product knowledge, good displays and made up models and we at DKL offer all our customers these points."

The performance of mic.o.mic is yet another success for DKL, which grew its revenues by 25 per cent last year.

In an interview with ToyNews in July, Allan said: "We are planning to at least hold a ten per cent increase and more on last year, and this does not include our new ranges."




Buoyed by a TRA special recognition award this year and the continued success of its Hama Beads creative line, DKL is expecting further growth in 2007 with its Corolle dolls, Viking plastic toys and Wonderworld wood ranges. Ronnie Dungan speaks to MD Kai Hawaleschka about its steady progress?

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