MGA takes pets online - ToyNews

MGA takes pets online

MGA has launched a new online environment for its Rescue Pets line.
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MyePets.com, offers Rescue Pets owners a number of activities, games and challenges. Owners enter their secret code (included with the purchase of their plush pet) in order to log-on.

Kids start in My Room to interact with their MyePet in an immersive 3D environment. Next, they can wander over to the MyePets.com Flea Market to "purchase" anything necessary for their virtual domain. Accessories, clothing, furnishings, decorations and more are available for each MyePet's My Room.

Other activities include the MyePets Vet (to maintain health), MyePets Spa (to chill and relax) and the MyePets Arcade (for games). In addition, simple-phrased text messaging so kids/MyePets owners can communicate with each other is possible in a safe and secure PDA interface on www.myepets.com.

"MGA Entertainment is elated to introduce Rescue Pets: MyePets.com to consumers. The product and its associated website are highly original and inventive," said Isaac Larian, CEO of MGA Entertainment. "Young fans will be able to explore and be creative in a safe and secure environment while learning the importance of responsibility."

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