Autumn product line-up includes the first Jeopardy DVD game and new online brands.
The manufacturer of the Bratz line will introduce a new range of toys, electronics and virtual worlds in attempt to attract children and adults in the approach to Christmas.
The Jeopardy gaming system is based on the television show and targets adults from 25 to 49. Players will get to use a wireless buzzer to answer up to 1,200 trivia questions, with the assistance of audio and video clues.
MGA’s line up for children includes the new interactive television games such as Bratzlife and the Little Tikes’ U Drive Cozy Coupe and My Real Digital Camera.
A new series of Bratz dolls are available, coinciding with the release of the firm’s first theatrical film, Bratz: The Movie. The dolls feature new movement at the wrists, elbows and waist. Each doll also comes with a camera.
Diane Goveia-Gordon president of MGA Canada said: “We’re bringing a number of new toy genres to market this season, including Be-Bratz.com and My epets.com which take virtual, on-line worlds to a whole new level with state-of-the-art animation as well as games and activities that inspire creativity in kids”.
MGA is currently in the process of setting up its new UK office, which will be operational in the new year and is recruiting in a number of senior positions.