MGA Entertainment debuts new craft brand Gel-a-Peel

‘By combining arts and crafts with fashion accessories, Gel-a-Peel really speaks to our target audience. It’s new, exciting and we’re sure tweens are going to love it,’ says MGA Entertainment’s Nicola Mellor.
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MGA Entertainment is bolstering its arts and crafts portfolio, with the addition of Gel-a-Peel, which allows users to customise and create fashionable accessories.

The new craft brand features a variety of kits, each with Gel-a-Peel tubes, which kids can trace along a template to peel away a design that will unveil a new accessory creation.

Fans can create bracelets, necklaces, earrings, key chains and hair accessories.

Nicola Mellor, senior brand manager at MGA Entertainment, said: “Having launched earlier this year in the US, the sales history and sell-through data shows that the brand is off to a very strong start – we are very excited to bring it to the UK and ROI.

“By combining arts and crafts with fashion accessories, Gel-a-Peel really speaks to our target audience. It’s new, exciting and we’re sure tweens are going to love it.”

Prices for the kits range from £4.99 to £29.99.

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