PxPixel
MGA close to Smoby deal? - ToyNews

MGA close to Smoby deal?

MGA Entertainment is reported to be close to an agreement to buy troubled French toy company Smoby,
Author:
Publish date:
5_Pocoyo.jpg

A deal worth around €26.5m is currently being put together according to US reports. The move is part of an ambitious expansion plan by MGA which will also be setting up a fully-fledged UK office next year and has already began sounding out retail accounts to work with its new-look UK operation.

Smoby recently announced that it had a “Procedure de Sauvegarde” , the French equivalent of Chapter 11 bankruptcy protection which has bought the firm some time to manage losses of €17.6m in 2006.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.