PxPixel
MGA close to completing Smoby deal - ToyNews

MGA close to completing Smoby deal

Smoby's future now seems secure after Bratz-owner MGA edged closer to completing a deal for the French firm.
Author:
Publish date:
5_Pocoyo.jpg

Placed under French bankruptcy protection last month, Smoby is currently finalising details of the acquisition with the US firm. There are no details on how much MGA is paying for its controlling stake. There is currently an information lockdown on the deal as the two firms come closer to completion.

The deal is good news for Smoby as MGA, which is keen on European expansion and has plans to open an office in the UK next year to handle its Bratz brand, looks likely to invest in the firm beyond its initial controlling interest.

Related

5_Pocoyo.jpg

MGA stake clouds Zapf deal

The acquisition of an 18 per cent stake in Zapf Creation by Bratz manufacturer MGA, has cast some doubt on Bandai’s much vaunted purchase of the German doll maker.

5_Pocoyo.jpg

Advantage MGA?

MGA may have moved into pole position in the race for control of Zapf Creation, after rival bidder Bandai’s offer failed to win over shareholders.

Featured Jobs

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.