Designed and created by Merrythought’s team of teddy bear artisans, the patriotic teddy bear is made from the softest white mohair wool and has fully-moveable limbs. It also features the Team GB logo, a hand-stitched cotton nose and is finished with a classic satin ribbon.
Each collectable Team GB teddy bear is numbered individually from one to 5,000 and presented in a bespoke, British-made, black and gold box.
The unique piece of official Team GB merchandise has been entirely handmade within the original Shropshire Borough of Much Wenlock - believed to be the inspiration behind the modern Olympic Games mascot - by what is the last toy factory of its kind still producing in Britain today.
Hugh Chambers, commercial director for the British Olympic Association commented: "We are delighted to have this thoroughly British bear produced to commemorate Team GB for the London 2012 Games."
The Team GB Teddy Bear is available to purchase from today at www.london2012.com/shop, John Lewis, and other quality retailers.