Since its appearance in the UK market two years ago, Melissa & Doug has gone from strength to strength and boasts a number of flagship stores across the country. Flair introduced the special accolade in recognition of the additional support that these stores give.
This year's winner is Aladdin's Cave in Guernsey - with the winners accepting their award from Brian Bernstein from the Melissa & Doug HQ in the US.
Speaking about the gong, the firm's Nicola Bergot said: "Melissa & Doug offers great quality, variety and excellent value for money to the consumer. Our Flagship Store scheme enables us to show the brand at its best and stores like Aladdin's Cave are an integral part of the range's success."