The UK was the firm's first entry into overseas markets through a distributor relationship with Flair established five years ago.
Commenting on the news Flair’s Chief Executive, Peter Brown, said: "We were pleased to have been selected to launch Melissa & Doug’s international business and we are proud of what we have achieved on their behalf. Melissa & Doug is a very strong range specifically designed to meet the needs of the speciality toy market. Having got the brand thus far we recognise Melissa & Doug’s need to have its own dedicated operation servicing the UK to build on the successful foundation established by Flair over the last five years."
Brian Bernstein, Vice President of International Sales, said: "We thank the Flair team for the successful launch of the Melissa & Doug brand and we look forward to the continued rapid growth of our business as a result of our own dedicated Melissa & Doug team working with a solid customer base established by Flair".
Melissa & Doug will be showing at the London Toy Fair in January 2009 and at Birmingham Spring Fair in February 2009.
New UK free-phone numbers have been set up for retailers who should call 0800 731 0578, Fax 0800 731 0702 or email Service@MelissaAndDoug.co.uk. A free-phone Consumer line is also available – 0800 731 0746.