Mega Bloks has launched a new Spot the Block marketing campaign which will take over ten London taxis for one year.
This will aim to increase brand awareness and target families during the London Olympics.
It ties in with the rebranding of Mega’s pre-school construction range First Builders, and will be backed up by a Facebook campaign.
Children and families will be encouraged to take photos of themselves with the Mega Bloks taxis at famous London landmarks and upload them to Facebook.
Pete Fuller, Mega Bloks UK marketing manager, said: “We’re really excited to be launching this campaign, particularly as there is so much buzz in London and the UK at the moment with so many high-profile events happening in 2012.
“Not only will it increase our brand awareness and directly target families but it also ties in perfectly with the launch of our new Mega Bloks First Builders range.
“The success of our already established Mega Bloks Time to Build Facebook page shows how social media provides a great platform to interact with consumers, and we are sure this will be a very popular campaign.”
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