Mega deal for Rose Art

Mega Bloks has acquired arts and craft specialist Rose Art in a deal worth some $350m.
Publish date:
Social count:

by Ronnie Dungan

Mega Bloks has acquired arts and craft specialist Rose Art in a deal worth some $350m.

The firm will acquire all of the issued and outstanding shares of Rose Art and its subsidiaries and assume $35 million of outstanding debt for a total purchase price of $350 million.

Rose Art recorded sales of $285 million and income of $43 million for the 12 months ended March 31st 2005.

"Rose Art is a well-managed private company with strong brand recognition in the United State,? said Marc Bertrand, president and CEO of Mega Bloks. ?This acquisition will be immediately accretive to earnings per share, and we expect it to generate accretion of over 15 per cent on a full year basis, before synergies. In addition, we see great opportunities for profitable growth by leveraging our respective strengths and assets in innovation, licensing, merchandising, manufacturing and distribution in the years ahead. We are very pleased that Rose Art's principals, Lawrence Rosen, president and CEO, and Jeffrey Rosen, executive vice-president, have made long-term commitments to be part of the senior management team of Mega Bloks to help us realise these opportunities."

Roseart?s Lawrence Rosen added: "Joining forces with Mega Bloks is the best strategic option for Rose Art to pursue its rapid growth. In 2004, international sales accounted for approximately 10 per cent of Rose Art's business compared to 43 per cent for Mega Bloks. We see a tremendous opportunity to accelerate international sales of Rose Art's products through Mega Bloks' well-established global sales and distribution network.

?Our company has been in our family for over 80 years and we believe the Rose Art brand will thrive in this new relationship. We see an exciting future for the combined company, driven by a common entrepreneurial culture, strong innovation and pride in creating great products," he added.



Mega Brands seals Nick deal

Mega Brands has inked an international licensing deal with Nickelodeon and Viacom Consumer Products (NVCP) to produce toys based on three of the most popular Nick Jr. pre-school properties.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.