Mega Brands has signed Moshi Monsters in an exclusive, multi-year international licensing partnership with Mind Candy.
The deal will see three new Moshi Monsters lines go to market in time for Christmas 2011. These are Mega Bloks in construction, Mega Puzzles in games and the arts and crafts product, Color Blanks.
Vic Bertrand, chief innovation officer of MEGA Brands, said: "We’re very excited to enter into a partnership with Mind Candy, the creators of such an engaging and fun online game world.
"Moshi Monsters has really captured the hearts and imaginations of kids everywhere, and we look forward to bringing this world to life with a full range of toys that will encourage and reward creative expression."
Darran Garnham, head of global licensing at Mind Candy, said: "This is a hugely exciting deal for Moshi Monsters. We're in the privileged position of partnering with some of the worlds most premium licensees and this is a fine example of that."
By entering the fast-growing construction category with Mega Bloks, Moshi Monsters has made another significant step into the toy business.
The licensed Moshi collectables from Vivid and the Topps trading card game were the industry's fourth and fifth most valuable products in July, according to the NPD.
The kids' social game has over 50 million users in the key six to 12 demographic.