Mega Brands looks to raise C$78.3m

Canada-based toy maker aiming to reduce revolving term facilities.
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Montreal-based Mega Brands is to sell 3.85 million common shares in a bought deal, raising C$78.3 million to reduce its revolving term facilities, according to Reuters.

The firm said shares in the offering are priced at C$20.35 each. Mega Brands also revealed that the bought deal's syndicate of underwriters - led by BMO Capital Markets - has an option to purchase an additional 577,500 shares, worth C$11.75m.

Proceeds from the offering will also be used for general corporate purposes.

Reuters reported that in combination with amendments to its senior secured credit facilities maturing in 2012, Mega Brands said it now has the financial flexibility to pursue its growth strategy. An analyst said that it has a solid product line-up in both toys and stationery and activities divisions, while sales growth will also be supplemented by expansion into new markets.

Mega Brands upped its first quarter spending on marketing by 50 per cent to $6.3 million in advance of several new product launches in coming months.

Mega Brands has been faced with an expensive global toy recall of its Magnetix building sets - one child died and 27 suffered serious intestinal injuries after swallowing some of the small magnets in the Magnetix toys, which Mega Brands acquired with its purchase of Rose Art two years ago.

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