Set to target over 90,000 mums across the country through an online advertorial campaign and competition, Mega Bloks is calling consumers to nominate a man that they feel deserves to be recognised for his integral role and support to the family.
A panel of judges made up of MadeForMums Editor, Susie Boone, and representatives from Mega Bloks are looking for inspirational stories, including:
A bloke who goes above and beyond normal duties
A bloke who's supported a family member during a difficult time
A bloke who's faced a tough time and has come through it while helping or looking after others
A bloke with a special story
The competition will run for a month online until mid – August when the final ten and the winner will be announced.
As part of the campaign Mega Bloks has secured a partnership with Luxury Family Hotels to offer the UK’s Mega Bloke a luxurious three night B&B break for the whole family. The ten runners up will receive Mega Bloks goodies.
Mary Price, UK and international commercial and marketing director, Mega Brands said: “With this campaign we wanted to do something a little bit different by celebrating a top bloke whose extra special when it comes to his family whilst at the same time maintaining popularity with pre-school mums as the No.1 in the junior construction market”.
For more information and to view the advertorial and competition please click here.