It scooped the Best Sales Pitch (Medium) award for its GSK Aquafresh campaign which also won MediaCom an award for Best Media Idea (Medium).
The two-year branded entertainment deal for GlaxoSmithKline, currently airs on Turner Broadcasting’s pre-school channel Cartoonito.
The campaign consists of a 90-second spot play exclusively on Cartoonito every evening just before the channel closes at 19.00.
Simon Cox, Vice President, Turner Media Innovations commented: “We’re delighted to have won a Media Week award for GSK Aquafresh, which is a fantastic accolade for all who helped bring this unique campaign to fruition. It shows what Turner Media Innovations can achieve when we are given a cracking brief from the client.”
Turner Media Innovations created the winning campaign for Aquafresh’s range of toothpaste for children using the ‘Nurdles’ concept. A nurdle is the quirky name for a squirt of toothpaste.
The campaign centres around the Nurdle Schmurdle song, which revives the well-known Aquafresh theme tune, and brings to life the Aquafresh red, blue and white Nurdle stripes as 3D animated characters.