Forget the Euro 2012 football event – Generation Media is kicking off its own Media Owner 2012 tournament.
It pits commercial kids TV channels against one another in groups, much like the football tournament which is taking place in Poland and Ukraine right now.
Generation Media has explained how it works and takes a look at the first round of matches below.
How it works
•The commercial kids TV channels have been seeded and split into four groups.
•Generation Media will be using the latest consolidated audience data for each corresponding day. So for example, a fixture scheduled to be played on Friday, June 8th, will be using data from Friday, June 1st.
•Generation Media will be using Children’s Equivalent Impacts and the percentage of kids reached on matchday as a scoring system.
•These scores will be indexed against the opponents’ scores to get a result (so three to one becomes 3-1).
•No +1 channels are allowed – that would be like fielding a 12th man or a B-team.
•The winners and runners up will go through to the knockout stages – in the same format as the Euros.
Meet the groups
Group A: Nick, Disney XD, CNToo and Pop Girl.
Group B: Boomerang, Tiny Pop, Nick Junior 2 and Milkshake.
Group C: Nick Junior, Cartoon Network, Pop and CITV Breakfast.
Group D: CITV, Nicktoons, Cartoonito and Kix.
The opening weekend
·As expected, Nick and CNToo kicked off their campaigns with assured victories.
·Top seeds Nick beat Disney XD a 6-1 in the tournament curtain raiser.
·Disney XD may want to think about fielding their ‘B’ team in the next tournament, as their +1 channel actually outperformed their flagship station for the day in question.
·Meanwhile, CNToo did their goal difference no harm with a 5-1 victory against Pop Girl, which they may come to rely on in their remaining fixtures.
·There was a 9-1 victory for Boomerang, a side expected to go far in this tournament.
·Tiny Pop were left licking their wounds and will have to spring a surprise against Nick Jr 2 if they want to avoid that early flight home.
·Milkshake just edged Nick Jr2 3-2 in a thrilling encounter.
·Milkshake will fancy their chances of making the quarter finals now, whilst Nick Jr2 will see this as a missed opportunity.
·A thrilling round of matches in this group, with heavyweights Nick Jr and Cartoon Network reminiscent of their footballing counterparts Spain and Italy.
·But it was tournament favourites Nick Jr who snatched victory 3-1.
·Cartoon Network should still make the knockout stages, but it’s likely to be in second place, which would likely mean a tricky quarter final tie with CITV.
·Meanwhile Pop edged arguably the closest game of the competition so far, nicking a 3-2 win against CITV Breakfast, which will no doubt delight their fans.
· Perhaps not the routine victory that CITV may have expected against Nicktoons, but three points in the bag and the second favourites march on.
·Cartoonito opened their campaign with a 4-1 win against Kix.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.