Media Owner 2012: Semi-finalists revealed

Just four companies remain in Generation Media's special TV channel tournament.
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England may have suffered penalty heartbreak in the Euro 2012 football championships earlier this week, but they weren’t the only ones.

The Media Owner 2012 tournament – which pits commercial kids’ TV channels against one another – is now down to just four remaining firms.

Organiser Generation Media reveals how the quarter finals played out…

Nick overcame Tiny Pop 7-1 on Thursday evening, and CITV beat Cartoon Network 4-1 on Sunday.

But the remaining two games were too close to call, both finishing 2-2.

Therefore the penalty shootout system came into effect…

Boomerang vs Disney XD was a dramatic shootout.

·YTD CH Eq. Impacts… 1-0 Boomerang

·YTD YoY Change in Impacts… 1-1

·Top Programme Total Impacts… Phineas & Ferb beats Tom & Jerry… Disney XD lead 2-1

·Total T&G Advertisers… 2-2

·YTD CH % Reach…Boomerang just edge it, for the shootout, the match, and a place in the semi-final.

Nick Jr vs Nicktoons

Using the same system, Nicktoons were only able to convert one of their kicks, and Nick Jr win 4-1.

So, the semi-finals are as follows – with our top four seeds just about managing to avoid any upsets thus far.

·Sky are guaranteed one place in the final as their Big Two Nick and Nick Jr go head-to-head in a game too close to call.

·Can Boomerang pull off one more big result and reach the final? CITV will surely have something to say about that…

Check back at the end of this week to find out who won in the semi finals.

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