Meccano unveils Space Chaos TV campaign

The new TV advertising campaign will run throughout April.
Author:
Publish date:
3685_mypictr_300x300.jpg

Meccano's new campaign will see space ships of the Silver Force and Dark Pirates battle it out on channels including Cartoon Network, Disney XD, Nickelodeon, Nick Toonsters and CITV. The campaign comprises 320 TVRs.

Sue Barratt, country manager, UK, Meccano, explained: “Space Chaos is such an exciting new addition to our range. It introduces a number of added value innovations to Meccano, including collectable trading cards.

"A secret code found on each card can be entered online to access lots of extras including a biography of the spacecraft, wallpapers, posters, transformation cards, combat cards and the game board to play the Space Chaos card game.

“We are supporting Space Chaos in the lead up to Easter to support it as a gifting opportunity. We will also be repeating the campaign throughout October, November and December with a further 300 TVRs to create a real stir about the range as Christmas approaches and to support our retail partners.”

The 20-second advert can be viewed on YouTube, by clicking here.

The first wave of Dark Pirate and Silver Force models includes: Drones which build one spaceship each; Patrol Ships; Raiders and Bombers, which each build two models of increasing complexity. The last set also comes with two trading cards and a working missile launcher.

Joining in autumn will be the Fighters; a Dark Pirate Commander and a Silver Force Destroyer, each with light and/or sound effects. The Destroyer comes with a working missile launcher and three trading cards.

An extra combined ship card can be downloaded when more than one spaceship from each side is collected to access even greater powers to be used in the epic battle to win the Green Crystal.

As well as the card game, online games will follow later in the year on the dedicated Space Chaos website accessed via www.meccanouk.co.uk

Related

3384_mypictr_300x300.jpg

HERO PRODUCT: Re:creation, Space Putty

Re:creation is launching a new putty compound into the market in 2011 with a full marketing campaign and rolling product launch schedule including innovative toy components for added play value...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.