Construction toy brand Meccano is considering partnering with educational visitor attractions across the UK.
The company wants to open new sales channels and extend the reach of the brand to children interested in science and engineering.
Heritage Meccano components and models are already showcased in family-focused UK visitor attractions, including Enginuity. This is one of the ten Ironbridge Gorge Museums which features numerous models such as the world's first robotic picking device created in Meccano: the Robot Gargantua.
Sue Barratt, Country Manager at Meccano UK, said: "We realised that wherever we went we were coming across heritage Meccano models being used as important parts of museum collections. But these collections are only telling part of the Meccano story.
"Our ambition is to develop mutually beneficial partnerships with these fantastic public resources that are enjoyed by tens of thousands of family visitors each year.
"We hope to team up with curators to show them that Meccano is not just a museum piece; that it is very much alive and that they have the opportunity to bring it to life and make their displays more current, more interactive and more fun using today's incarnation of the brand.
The inspiration for Meccano's new drive comes from its newest range out later this year: Meccano Evolution. This allows more realistic and detailed models to be built.
"Our strategy includes increasing brand visibility throughout venues - from updating our brand presence with curators, to interactive workshops and donations of components," Barratt added.
"But core to our strategy is increasing product sales. We know that pester purchase power is a big part of every visit to an attraction. We must secure more shelf presence for Meccano both in the venue's shop and on their online shop too.
"We will be approaching a short-list of our top target venues in the coming weeks and months."
In recent years Meccano has partnered with the Science Museum in London for Christmas 'Make it with Meccano' workshops in the Flight Gallery.
Barratt concluded: "We're looking for venues that are enthusiastic about partnering with this evergreen brand. Our approach is flexible, tailoring each partnership to the individual needs of the venue. If that's something that appeals, then get in touch."
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