Meccano rolls out POS programme

Firm supports retailers with its point of sale materials for the Space Chaos line.
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The Space Chaos display unit features a video telling the story of the range. Set within the unit is a Silver Force Destroyer battling with the Dark Pirates Commander. A selection of Space Chaos trading cards are also on display.

Sue Barratt, country manager, Meccano Toys (UK), said: "This is a very exciting development for Space Chaos. The dynamic video and audio really capture your imagination in store and the display unit shows off Space Chaos to its best effect. The range has so much added play value and this is the perfect way of conveying this message to consumers.

"This investment also reflects our commitment to Space Chaos and providing our retail partners with first class POS. PR activity in support of Space Chaos is also creating quite a stir in traditional media and online through social media and the bloggosphere."

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