Me to You, the brand behind Tatty Teddy, has been selected as Heart's charity partner for the Heart Live Artist of the Year event, supporting the Have a Heart appeal.
Robbie Williams has been chosen as Heart’s Artist of the Year and will perform live at a top secret venue on Tuesday November 19th.
The event will see Robbie perform to just 400 guests and everyone that attends on the night will receive a Tatty Teddy as a memento.
Heart is running a brand new competition on air and online called Roll for Robbie – reaching more than 7.5m listeners who will be exposed to the Me to You brand.
“We’re excited to be involved in the Heart Live Artist of the Year event and are proud to be supporting the Have a Heart charity," said Caroline Holford, Carte Blanche brand manager.
"Both Tatty Teddy and Robbie have captured hearts all over the world, so we couldn’t think of a better synergy.”