Topps has a brand new virtual world, thanks to MCM Net.
The project took six months to create and incorporates real time interactivity, 3D avatars, chat facilities and multiplayer online games, including Match Attax Live; the online edition of the official Premier League trading card game.
Match Attax card packaging will promote the new virtual community, highlighting the features and information about the virtual world.
John McMahon (pictured), managing director at MCM Net said: "This has been an exciting and challenging project which we are proud to have worked on. The end product is a truly engaging experience and early subscription levels indicate the Topps World will be an incredibly popular destination."
Visit the UK virtual world here.