A Mclaren Mercedes remote control car - controlled using an app on a mobile device - will zoom to retailers this year.
KTTK Europe has acquired an exclusive three-year technology and gadget licence for the Vodafone Mclaren Mercedes F1 label and the Tooned cartoon brand.
It will also produce branded bags and gadget casees.
Stephanie Freeman, Licensing & Product Manager at McLaren, commented: “The team at KTTK has demonstrated a very clear understanding of the values of our brands and it’s very exciting to start our new partnership in McLaren’s 50th celebratory year, and look forward to the products launching in the coming months.”
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