Maya the Bee, Heidi and K3 toys on the way from Studio 100 - ToyNews

Maya the Bee, Heidi and K3 toys on the way from Studio 100

The girls' market is a major new focus for the animation studio with its new properties.
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Studio 100 believes it can compete with the likes of Winx Club and Hello Kitty in the girls’ market with brands including Maya the Bee, Heidi and K3.

Heidi, targeted at girls aged four to six years old, is being revived with a refreshed CGI series set to land on screens in early 2015.

The series has been sold to over 100 countries to date and a range of toys are in development with a master toy deal soon to be announced.

Elsewhere, K3, based on the popular band, has proven to be a ‘phenomenal success’ throughout Benelux, while a new 2D animation series is currently in production.

“We find the girls market an extremely competitive area with the likes of winx Club and Hello Kitty demonstrating how positive brand values and an extensive business plan can ensure that their message reaches all areas of a girl’s life; whether that’s on television, in the supermarket or in their homes,” said international licensing director at Studio 100, Marie-Laure Marchand.

“Through far-reaching broadcast and licensing initiatives, Studio 100 will be hoping to replicate the success of competitors such as these for K3 Animation and Heidi.”

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