Max-It short list unveiled

The BTHA has revealed the products and campaigns that have been nominated for this year's Max-It Awards.
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The awards were set up in 2005 to reward excellence in the UK hobby, game and toy industry.

"These awards are intended to focus attention on achievement and excellence in design, marketing and communications across the industry," said Roland Earl, deputy director general of the BTHA. "They recognise individuals and teams who have displayed oustanding innovation and excellence - whether in large or small operations."

The nominees for the nine categories are:

Best New UK Toy Design: Doodle Doug (Vivid), Matchbox Pop Up Adventures (Evolve NPD), Noddy Draw & Drive (Golden Bear)

Best New Non-UK Toy Design: Butterscotch (Hasbro), L'il Luvables Fluffy Factory (Spinmaster), RC Thomas Steam and Sound (Tomy)

Best New UK Game Design: Deal or No Deal (Drumond Park), Battleship Torpedo Attack (Hasbro), Monopoly Here and Now Electronic (Hasbro)

Best New Non-UK Game Design: Wii (Nintendo), Tumba (Noel Donnegan/Luz Java), Deal or No Deal Electronic (Irwin Toys)

Best New UK Hobby Design: Paper FX Dream Weaver (Flair), Art Attack Craft Chest (Creativity International), Golden Coin Maker (John Adams)

Best New Non-UK Hobby Design: K'nex Vertical Vengeance (K'nex), Cella Sticker and Magnet Maker (Tomy), Floam (The In Thing), Puzzleball (Ravensburger)

Best Marketing/PR Campaign (company turnover over £5m): Dr Who (SO PR), TMX Elmo (Mattel), Bratz Diamondz (Norton & Co), Paper FX Dream Weaver (Flair/Evolution)

Best Marketing/PR Campaign (company turnover under £5m): Five-a-day Wallchart (Fiesta Crafts/Evolution), Bedlam Puzzles (Bedlam), Golden Coin Maker (John Adams)

Best Promising New Talent: Kerry Browne (Mattel), James Wing (Vivid), Louisa Nigro (Hasbro)

There is also a Critic's Choice award.

The winners will be announced on May 24th at the BTHA AGM. For further details on the event, call 020 7701 7127.

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