Mattel readies Lazy lines

Mattel has revealed more on its plans for big-name kids TV licence Lazy Town, with a range of products across a variety of sectors due for launch in the autumn.
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The firm will launch five Lazy Town lines including role play and electronic interactive toys for autumn winter 2006. The line-up will include the Get Up and Move Activity Mat, Super Sportacus dress-up set and Styling Stephanie Set with wig, mobile phone and jewellery. There will also be action figures of the hero characters.

Phil Hooper, Senior Marketing Manager at Mattel, commented: "Lazy Town is an exciting prospect for us. The unique concept is getting kids moving all over the world and is already creating a stir among kids and parents over here. Ratings to date in the UK have been outstanding and now, with the confirmed terrestrial broadcast awareness we are extremely confident about our autumn launch."

The range will be supported with TV and PR activity throughout the autumn and feedback from UK press has already been very positive.



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