Mattel picks up online gongs

Mattel has scooped two awards in the Marketing Association?s annual Web Awards.
Publish date:
Social count:

Barbie’s new virtual world, Barbie Girls, won the award for Best Toy & Hobby 2007 Website for outstanding achievement in website development, and Tyco also collected an award for the NSECT force website.

The awards are judged on overall design, ease-of-use, interactivity, content, use of technology and innovation. More than 2,400 sites from 40 countries were adjudicated in 96 industry categories.

The innovative Barbie Girls platform combines an online community with a dedicated handheld console, which unlocks additional content online, plays MP3s and features interchangeable fashions. Since the site’s launch in April 2007, it has attracted over six million new users and is adding over 50,000 new users each day.

Girls' marketing manager Kirsty Bullen said: “This award illustrates the level of development and work that has gone into the Barbie Girls concept. Yet again, Barbie is transitioning to the next level of play and meeting the needs of today’s girls.”

This achievement marks the second such acknowledgement for the NSECT force website, which also won an Interactive Media Award for Outstanding Achievement in 2006. The NSECT Force site, designed by Oakwood Interactive DC, was launched last year to support the marketing campaign of Tyco’s robotic attack creature. The site allowed users to compete in on-line games, recruit new members to their squad and take part in competitions in order to build a personal points tally which would ultimately deliver an overall winner.

This year will also see expanded web presence across the board from Mattel. Key new sites launched include, showcasing Mattel’s Disney/Pixar toy line, and for Tyco RC autumn launches. Also recently developed was the Hot Wheels Stunt Challenge website.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.