Mattel launches new Barbie campaign

Mattel is launching the second phase of its Barbie brand activity, giving girls the opportunity to win the life of a princess.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The campaign launches on 8th October with a four-week TV campaign running on terrestrial and satellite TV channels. The competition will be supported by an extensive online campaign driving traffic to a dedicated micro-site www.BwhoUwannaB.co.uk The site gives mums and girls details of how to enter along with hundreds of additional opportunities to win prizes.

This second campaign forms part of the ‘B Who U Wanna B’ brand programme, which launched in the summer with the opportunity to win a pony for a year. Within the first 50 days of launch, the site received over 2.5 million hits.

Mattel Girls marketing manager Kirsty Bullen said: “These impressive statistics illustrate that the brand campaign has resonated with today’s girls and mums and we will continue to develop this unique programme of activity throughout 2008.”

The campaign has been developed in the UK in association with brand activation experts Dialogue, who undertook extensive research into what girls want to be. The princess competition will run until the end of November.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.