Mattel joins Scrabulous ruck

Mattel has joined Hasbro in its copyright battle with Facebook application Scrabulous.
Publish date:
Social count:

The two entrepreneurs behind Scrabulous, who are making more than $25,000 a month from their widely downloaded application, face a legal challenge from the two firms that own the rights to the Scrabble board game.

Hasbro owns the intellectual property rights to Scrabble in the US and Canada, while Mattel subsidiary JW Spear & Sons, holds them in the rest of the world.

Launched in July 2006 by Rajat and Jayant Agarwalla, Scrabulous has become one of the most popular games played by Facebook members and boasts nearly 600,000 daily active users.

Mattel UK said: "Letters have been sent to Facebook in the US regarding the Scrabulous application . . . Mattel values its intellectual property and actively protects its brands and trademarks."

A disclaimer on the Scrabulous website says: "Scrabulous is not a part, subsidiary, or venture of Hasbro or Mattel, and is not connected to them in any way whatsoever.

"We hope this will encourage people to purchase the official board game and make sure that Scrabulous remains something that our children still come into contact with despite these days of electronic games culture."

The brothers originally launched their online game as Bingobinge in August 2005, but renamed it Scrabulous the following July. The game became a hit only after it was put up on Facebook in June 2007.



Good start for Mattel

Mattel has reported 2007 its first quarter financial results with net income down to $12 million but sales up to $940.3m.


Mattel cements Turner deal

Turner’s Cartoon Network has signed a worldwide licensing deal with Mattel to produce action figures, puzzles and other toys based on its children's TV shows.


High hopes for Mattel

With the licence already set to become an unexpected Chrstmas success, Mattel is bringing forward the release of its DVD board game of Disney’s surprise teen hit, High School Musical.


Mattel moves on

Increased share repurchase programme and games portfolio for company besieged by safety recalls.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.