The deal with licensor Chorion was announced at the New York Licensing International show and initially covers UK, US and French territories.
Fisher-Price will manufacture a range of pre-school products based on the show, including feature plush, playsets, figures, musical toys, and vehicles. The collection of toys is expected to hit shelves in the UK in autumn 2008, with other territories to follow from 2009.
Eric Karp, EVP of global licensing and merchandising at Chorion, said: “We at Chorion are delighted to be partnering The Mr. Men Show with the industry leader in preschool toys. Fisher-Price brings innovation and creativity to playtime, and we’re thrilled that they will now bring our much-loved characters to life.”
Jean Christophe Pean, general manager, Mattel UK added: “We are thrilled to have signed The Mr. Men Show license with Chorion. The Mr. Men and Little Miss is such a fantastic, much loved classic brand, especially in the UK, and with our expertise in developing great pre-school product it will make the perfect marriage.”
Twenty-five Mr. Men and Little Miss characters will be featured in the new series. To complement the new animation style, some of the characters are being refreshed and some completely re-worked – but all will remain true to the essence of Roger Hargreaves’ original Mr. Men and Little Miss creations.